Others, like WO2007/145726, published in December 2007 relate to efficient rotors for an electric motor.
One of the first of the published applications (WO2006/124663) back in November 2006 was for a method and apparatus for mounting, cooling, connecting and protecting batteries. A quick patent database search will find around 900 results for patent applications where the applicant is Tesla Inc., or Tesla Motors as they were formerly known. In essence, Tesla has used the patent system in the past for exactly the reason it has been developed: to protect its hard work and innovation from being utilised by others without Tesla’s consent. Musk states that at Tesla they “felt compelled to create patents out of concern that the big car companies would copy our technology and then use their massive manufacturing, sales, and marketing power to overwhelm Tesla”. To complement its innovation, Tesla patents its inventions and it is highly likely that some intellectual property is protected by trade secrets. Tesla’s large market share and household brand for electric vehicles can be attributed to its claims of field-leading innovation and it being one of the first companies to see the potential and benefit to the world in developing electric vehicles. Tesla being widely recognised may be down to Tesla’s claims of leading the way in modern electric vehicle production or perhaps it has something to do with their CEO, Elon Musk – who famously launched his own Tesla into space as a proof of concept for his Space X project. However, there are many other traditional car companies who are in the market, including Renault and Nissan, Volkswagen (Audi), Hyundai, Daimler, Toyota, Ford and Jaguar to name a few. When someone mentions electric vehicles, one of the companies that springs to people’s minds, even to those who know little about electric vehicles, is Tesla, mainly due to their great brand recognition and marketing. A look at how Tesla is using the power of patents.
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